Xiaomi’s First SUV: A “Ferrari” Young People Can Afford?
Xiaomi's first SUV unveiled. On the evening of December 9, Xiaomi officially revealed the highly anticipated Xiaomi YU7 SUV through the Ministry of Industry and Information Technology's release. Shortly after, Xiaomi’s founder Lei Jun announced the launch on Weibo, lifting the veil on this groundbreaking vehicle. Designed with a classic "Dash to Axle" aesthetic, the YU7 boasts a wide-body coupe-like SUV profile reminiscent of the Ferrari Purosangue.
Design Highlights
Xiaomi, targeting younger audiences, continues its signature focus on sleek, sporty, and tech-forward designs with the YU7, following in the footsteps of the Xiaomi SU7.
Front End:
The hood features raised sides with a sunken center, delivering strong Porsche vibes. Its teardrop-shaped headlights and inverted triangle air vents borrow heavily from the Xiaomi SU7. A long hood and raised stance emphasize its dynamic and aggressive look.
Side Profile:
Despite being an SUV, the YU7 adopts a design ratio inspired by sports cars, including a 3:1 wheel-to-axle ratio and a 2:1 wheel-to-height ratio. The smooth, unbroken bodyline from front to rear enhances its elegance, while pronounced wheel arches add a muscular feel.
Rear End:
As the Xiaomi's first SUV, the YU7 retains the SU7’s signature halo tail lights and sporty wraparound bumper but stands out with oversized rear wheel arches and dual rear spoilers, exuding an undeniable sense of power and speed. Critics have noted its striking resemblance to the Ferrari Purosangue, earning it comparisons to "an affordable Ferrari."
While Xiaomi has not yet revealed the YU7’s interior, it is likely to share the layout of the SU7.
Positioning and Dimensions
Size:
To achieve extended range capabilities, the YU7 incorporates a large battery, necessitating a mid-to-large vehicle size. The YU7 measures 4,999mm x 1,996mm x 1,600mm, with a 3,000mm wheelbase, surpassing competitors like the Tesla Model Y, IM R7, and IM LS6 in size. However, its sleek design may limit rear cabin space, particularly for passengers.
Price:
While the Tesla Model Y is priced at ¥249,900–¥354,900, the IM R7 at ¥259,800–¥339,800, and the IM LS6 at ¥239,900–¥302,900, the YU7’s pricing remains speculative. Considering the Xiaomi SU7’s price range of ¥215,900–¥299,900 and Xiaomi’s cost-effective strategy, the YU7 is expected to be competitively priced at ¥230,000–¥330,000, offering more features for less money.
Targeting tech-savvy young buyers with a budget of around ¥250,000, the YU7 positions itself as a mid-to-large crossover coupe SUV rather than a family-oriented vehicle.
Summary
On March 28, 2024, Xiaomi launched the SU7 with prices ranging from ¥215,900 to ¥299,900. The model achieved over 50,000 preorders within just 27 minutes of its release, breaking sales records. In October and November, Xiaomi's automotive division delivered over 20,000 units each month, showcasing its popularity.
Now, the Xiaomi's first SUV aims to build on this success with a more striking design, larger size, and enhanced appeal. However, with a projected launch date of June–July 2025, Xiaomi must address its production capacity issues, which currently result in six-month delivery waits for the SU7. While the YU7 has the potential to rival the Tesla Model Y, whether it can dominate the market depends on Xiaomi’s ability to meet demand and sustain consumer excitement.
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